Book Chief Cultural Officer

Chief Cultural Officer.
8 Pillars toward Sustained Global Influence

Chapter Briefing

Roberto Masiero

About The Author

Roberto Masiero is a business and international relations expert par excellence! With an impressive resumé of experience validating the afore statement. Dr. Masiero is the Founder of Renaissance Evolution, a non-partisan/non-profit, market-friendly think tank based in Washington D.C, operating in the Education and public policy space with international reach.
As Founder of Renaissance Evolution Dr. Masiero and his team has developed a new methodology to collaborate with leading international academic institutions, governments, and private sector in the dissemination of the Chief Cultural Officer curriculum.
Roberto is also expert advisor for digital, telecom, cybersecurity, and cleantech sectors. He is a recognized expert in government relations, business strategy, and media marketing strategy. Due to his active interest in the community and endless list of participation for the good of the public, Roberto is considered an important liaison fomenting valuable lines of communication between the United States and Italy, Central America, and South America.

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8 pillars toward, Sustained Global Influence

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People Love it

Daniel Garza

Daniel Garza

President of Libre Initiative and Former Associate Director of the Office of Public Liaison in the White House

Masiero has proposed a fresh and innovative approach to the world of business. Adapting to change, adding value to an organization, and anticipating customer trends can all be improved with the right team in place - and consideration of a company's culture should be front and center to assure success.

Victoria Fassrainer

Victoria Fassrainer

Author & International Affairs Specialist

The sections on the role of cultural disruption are particularly compelling, in addition to the overall emphasis on the general of the individual in the broader corporate ecosystem. I look forward to seeing C-Suites integrate the important role of CCO.

Dr. Anthony J. DeNapoli

Dr. Anthony J. DeNapoli

Dean of International Affairs
Nova Southeastern University

Dr. Masiero lays out a clear, concise and compelling reason for organizations and institutions to consider creating the position of Chief Cultural Officer. Now more than ever we need to think strategically about how to promote global competence and effectively promote cross cultural teams. The CCO will play a key role in developing the vision and the effective implementation of a much-needed organizational culture shift.

Dale V.C. Holness

Dale V.C. Holness

Mayor of Broward County, Florida

Broward County was thrilled to introduce the innovative concept of the Chief Cultural Officer at our 2019 Florida International Trade and Cultural Expo (FITCE) uniting leaders and business delegations from 60 countries around the world. The role of the Chief Cultural Officer in a corporation should be universal and is of much significance in today’s global landscape as it helps businesses better comprehend the impact and outcome of people-to-people relationships on their success

Paola Isaac Baraya

Paola Isaac Baraya

Economic Development Specialist – International Trade, Broward County Office of Economic and Small Business Development

As an educator for international trade via our 11 Steps to Exporting program, we try to instill the importance of fostering trust and relationship-building as strategies to conquer new international markets. The Chief Cultural Officer represents the personification of this philosophy and every business should consider creating this role in their organization as a key to success.

John Wensveen, Ph.D.

John Wensveen, Ph.D.

Chief Innovation Officer & Executive Director
NSU Broward Center of Innovation
Nova Southeastern University
Alvin Sherman Library, Research, and Information Technology Center

We are in an age of disruption and acceleration resulting in rapid change on a global scale. The future is “now” and Dr. Masiero’s book is timely as it addresses the need for corporations to rethink what they do which includes a cultural shift focused on eight pillars. The role of the Chief Cultural Officer is impactful acting as the bridge between external and internal audiences resulting in successful execution of the vision. This book is a great read for senior leadership as it will capture your attention and create opportunities to think differently and be ahead of the curve when it comes to change and successful outcomes.

Pier Ferdinando Casini

Sen. Pier Ferdinando Casini

President of the Chamber of Deputies

This volume explores with great insight and clarity how the figure of the Chief Cultural Officer (CCO) can guarantee each company a more modern and global approach capable of ensuring development and growth. In these pages, Roberto Masiero reveals himselve as profound observer of the contemporary business world, highlighting the importance of a rigorous knowledge of cultural evolution. Indeed, if the prevailing culture is the place of values​​that shape consumer attitudes, "extracting" that culture to arrive at those values ​​cannot fail to be an imperative in strategic planning. Taking inspiration from the eight pillars described in the book, the CCO is presented as a sort of "Corporate Ambassador" capable of redesigning relationships both internally and externally, monitoring and disseminating change. Only with a CCO that has authority and responsibility, in fact, will an organization be able to create and sustain a vibrant and thriving business capable of reading the changes in society's tastes and preferences and recognizing new models. Making the concepts of collaboration and participation our own, through close and frequent connections between the different levels of the structure, is one of the winning keys to follow the flow of transformational innovation that we live today, especially since the digital age has redefined the organization of work at management level not only in companies with a strong technological vocation. An indispensable guide for those wishing to pursue a career as a CCO and a very interesting reading also for all those who are interested in learning about the contemporary culture of doing business.



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What is a Chief Cultural Officer?

The Chief Cultural Officer is a C-Suite position that innovates the discussions of corporate process, corporate outcomes, and corporate impact. This complete view of the company and its global, national, and regional operations as well as its understanding of the local cultures and leading community / political figures in markets represented will in fact position him/her as a corporate ambassador.
Much like a Secretary of State or Minister of Foreign Affairs, The Chief Cultural Officer will ensure that a company’s global approach to business is market relevant, profitable, and sustainable.

Economic interactions between businesses and consumers are characterized by diversity in country of origin, cultural background, political structure and stability, and economic history and prognosis. Diversity and complexity are the norms. Understanding how to approach and cohesively apply inclusive business practices that allow seamless navigation of the new and continually evolving business diversity issues are key in the successful operation and expansion of companies. A holistic approach will position our Chief Cultural Officer candidates to successfully become the multinational face both internally and externally for its corporation. This new C-Level position will interact with internal divisions of Government Affairs, Diversity, Communications, Strategy, Human Resources, Financial, Operations and others with direct impact on the corporate

A cultural exchange program can be a useful way to explore cultures between companies. This can be an incredibly impactful method to change culture by example. When an undesirable or less than ideal cultural norm exists in an agency, cultural exchange programs can create teams with members from multiple companies. Ideally, one company has the desired culture. The CCO would coordinate the transfer of culture, balance the power dynamics, and ensure the evaluation of culture exchange.