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Masiero has proposed a fresh and innovative approach to the world of business. Adapting to change, adding value to an organization, and anticipating customer trends can all be improved with the right team in place - and consideration of a company's culture should be front and center to assure success.
President of Libre Initiative and Former Associate Director of the Office of Public
Liaison in the White House
The sections on the role of cultural disruption are particularly compelling, in addition to the overall emphasis on the general of the individual in the broader corporate ecosystem. I look forward to seeing C-Suites integrate the important role of CCO.
Author & International Affairs Specialist
Dr. Masiero lays out a clear, concise and compelling reason for organizations and institutions to consider creating the position of Chief Cultural Officer. Now more than ever we need to think strategically about how to promote global competence and effectively promote cross cultural teams. The CCO will play a key role in developing the vision and the effective implementation of a much-needed organizational culture shift.
Dean of International Affairs
Nova Southeastern University
Broward County was thrilled to introduce the innovative concept of the Chief Cultural Officer at our 2019 Florida International Trade and Cultural Expo (FITCE) reuniting leaders and business delegations from 60 countries around the world. The role of the Chief Cultural Officer in a corporation is universal and of much significance in today’s global landscape as it helps businesses better comprehend the impact and outcome of people-to-people relationships on their success
Mayor of Broward County, Florida
As an educator for international trade via our 11 Steps to Exporting program, we try to instill the importance of fostering trust and relationship-building as strategies to conquer new international markets. The Chief Cultural Officer represents the personification of this philosophy and every business should consider creating this role in their organization as a key to success.
Economic Development Specialist – International Trade, Broward County Office of Economic and Small Business Development
The Chief Cultural Officer is a C-Suite position that innovates the discussions of corporate process, corporate outcomes, and corporate impact. This complete view of the company and its global, national, and regional operations as well as its understanding of the local cultures and leading community / political figures in markets represented will in fact position him/her as a corporate
Much like a Secretary of State or Minister of Foreign Affairs, The Chief Cultural Officer will ensure that a company’s global approach to business is market relevant, profitable, and sustainable.
Economic interactions between businesses and consumers are characterized by diversity in country of origin, cultural background, political structure and stability, and economic history and prognosis. Diversity and complexity are the norms. Understanding how to approach and cohesively apply inclusive business practices that allow seamless navigation of the new and continually evolving business diversity issues are key in the successful operation and expansion of companies. A holistic approach will position our Chief Cultural Officer candidates to successfully become the multinational face both internally and externally for its corporation. This new C-Level position will interact with internal divisions of Government Affairs, Diversity, Communications, Strategy, Human Resources, Financial, Operations and others with direct impact on the corporate
A cultural exchange program can be a useful way to explore cultures between companies. This can be an incredibly impactful method to change culture by example. When an undesirable or less than ideal cultural norm exists in an agency, cultural exchange programs can create teams with members from multiple companies. Ideally, one company has the desired culture. The CCO would coordinate the transfer of culture, balance the power dynamics, and ensure the evaluation of culture exchange.